Heuristic Evaluation:
I led our team to perform a heuristic evaluation to analyze the current website. Through this process, we discovered several issues such as:
- outdated logos
- wordy header navigation
- excessive text
- visually unpleasant (color-ways)
- wordy header navigation
- excessive text
- visually unpleasant (color-ways)
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f2ab0d966b69fb4cd18c9_image_2023-10-05_172921260.png)
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f2acccff3228963681bbf_image_2023-10-05_172950036.png)
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f2a95d3f5546437c44b80_image_2023-10-05_172854542.png)
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f2b230bcc2eb595477c7c_image_2023-10-05_173116252.png)
Proto Persona:
Roger
Who? Why?
We decided to make our proto persona Roger, a middle-aged and retired individual, who has the money and time to find an organization that he believes in and believes he can make an impact in. The user persona reflects an individual that want to see a positive impact from their donation.
We decided to make our proto persona Roger, a middle-aged and retired individual, who has the money and time to find an organization that he believes in and believes he can make an impact in. The user persona reflects an individual that want to see a positive impact from their donation.
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f52a6a42d11206ba4ff1c_image_2023-10-05_201951888.png)
Story-board
I created a story-board so we could better understand the scenario in which someone would find the means to search for the Alliance for International Reforestation Organization.
I created a story-board so we could better understand the scenario in which someone would find the means to search for the Alliance for International Reforestation Organization.
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/651f52e524149356f110f1eb_image_2023-10-05_202054913.png)
User Interviews
We conducted user interviews in hopes to find insight on the following: site features, popular non-profits, donation habits, and how they find new programs.
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/65207a39105c51136ff89cec_image_2023-10-06_172056927.png)
![](https://cdn.prod.website-files.com/63cede128938c817f49d66b8/652079da5790a4fb12bef0ef_image_2023-10-06_171922031.png)